Optimizing your siteβs images is a very effective, easy, and relatively inexpensive (or can be) way to speed up your site, often dramatically. Image files tend to be bloated with data that isnβt needed, whether thatβs unnecessary metadata or other redundant information. And many images can be compressed further with lossy compression with little if any, visual quality loss. In short, there arenβt a lot of sites where optimizing images isnβt a good idea. And thatβs especially true of photographersβ sites because we tend to include a lot of photos.
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